E-Commerce & Websites
- Increasing Reveneu
- Gaining access to a larger customer base
- Increasing the effectiveness of operations
- Enhancing the level of satisfaction of customers
The following are some of the things that a E-Commerce may help with:
- Easy to self manage online shop with integrations to Marketing and CRM
- Easily manage orders, shipping, product catalogues and payment gateways.
- Robotic functionality for page analytics and visitor reporting lets you get in touch with customers via the same interface to promote repeat purchases and recoup transactions that have lapsed.
- Create engaging blog content for your consumers while also attracting SEO visitors to your website via search engine optimization (SEO).
- Allow consumers from other countries to pay using their local currency when they buy.
- Maintain inventory, fulfil shop orders on schedule, take payments both online and offline, and allow consumers to monitor delivery.
- Automate tax computations to ensure compliance based on your global sales. You can easily submit taxes, prepare returns, and keep track of your bookkeeping.
- AI-powered product suggestions provide customers with personalised recommendations based on their navigation patterns and purchase history. alogrithm.
- Collect customer feedback, give coupons, and embed Buy button anywhere, to increase your organic visibility, place a sell button everywhere.
- Chatbot, which will automate most of your common queries and even pulls customer information for detailed resolution, give a 24X7 human alike experience to your customers.
Business deal transactions have shifted dramatically in the wake of the COVID-19 epidemic, which began in February 2020. Online calls have replaced face-to-face sales meetings. Virtual webinars have replaced in-person events in the marketing calendar. Home offices have replaced service call centres. Ecommerce websites have replaced traditional brick-and-mortar retailers as the preferred method of purchasing.
But, let's face it—going digital may be difficult. Sales planning, forecasting, quotation management, and client involvement are just a few of the areas that require rethinking. What's the fastest way to get everything online? What methods do you use to make digital purchases as simple as possible for your customers? How do you make online sales encounters seem as intimate as in-person ones?
Customers, even while buying online, want to feel unique and have a good time. While online shopping has brought unparalleled convenience to the world, it has also created customer expectations for ecommerce websites. Create an orderly hierarchy for your product catalogue, and be prepared to support the consumer throughout the purchase cycle, including after delivery. A pleasant experience is an unmistakable approach to ensure customers loyalty and corporate success.
Features to expect post implementation of technology
- Improve conversion rates by reducing the number of customers who abandon their shopping carts.
- To be successful on the go, you'll need a mobile-first strategy that combines adaptable design with a data-driven user experience and one-touch payment.
- Integrate online communities like Instagram and Facebook into your digital commerce strategy to increase your reach.
- Providing real-time access to digital storefronts and purchase history to customer support agents would help them expedite over-the-phone orders and checkout on their behalf.
- Innovate campaigns that target customers based on their behaviour, channel, and location – all without relying on technical assistance.
- Dynamic consumer segmentation, merchandising rules, and AI-powered suggestions attract more customers, develop customer loyalty, and boost conversion rates.
- Make merchandising easier with a single view of all items and prices in any language or currency across all locations.
- Conversion rates would increase by using product variations that take search intent and profitability into account.
- Consolidate and expand your business quicker by optimising everything from product pages and categories to metadata and pictures using search engine optimisation.
- Every time you click on Product Recommendations, you'll receive highly personalised product recommendations.
- A dashboard driven by AI that analyses shopping baskets can help you understand customer buying patterns and optimise your product bundles, sets and promotions.
- Eliminate manual processes and offer your sales staff real-time access to client data by integrating with CRM. This will allow them to build successful tactics.
- Allow consumers to cancel their orders at any time. Returns, refunds, and exchanges should be quick and easy, even before fulfilment is complete. Negative invoices should be addressed as soon as possible.
E-Commerce Metrics you should keep a track on
- Shopping Cart Conversion Rate
- Average order value
- Cost per acquisition
- Cost of goods sold (COGS)
- Shopping Cart Sessions
- Shopping Carts Abandoned
- Coupon Conversion
- Revenue from Repeat Online Customers
- Revenue per Visitor
- Shipping Error Rate
- Product Views per Session
- Shopping Session Length
- New Customers
- Returning Customers
- Revenue per visitor (RPV)
- Unique Online Buyers
- Cost per Order
- Traffic source
- Revenue from New Visitors
- New Customer on First Visit
- Items per Order
- Visits to Purchase
- On-Time Delivery
